Our journey to bridge the gap between communities and quality healthcare through innovation and compassion.
From humble beginnings to a movement transforming Tanzanian healthcare
Founded in the heart of Tanzania, Primetel was born from a simple but powerful realization: healthcare shouldn't be a privilege reserved for those who can access it, but a fundamental right for all.
Our journey began with a small team of healthcare professionals and community advocates who saw firsthand how traditional systems were failing the most vulnerable. From rural villages to urban neighborhoods, we witnessed the gaps in access, the cultural barriers, and the urgent need for solutions that truly meet people where they are.
What started as grassroots mental health outreach has grown into a comprehensive healthcare initiative serving thousands across Tanzania through clinics, mobile units, schools, and digital platforms.
To make quality, affordable, and culturally sensitive healthcare accessible to every Tanzanian — no matter where they live, who they are, or what they face. We bridge the gap between communities and the care they deserve through innovation, compassion, and relentless commitment.
A Tanzania where healthcare barriers are eliminated, where every individual can access care that is timely, respectful, and rooted in their reality. From remote bomas to bustling cities, from mobile phones to clinics, we envision a future where health equity is not an aspiration but a lived experience.
Key moments in our evolution as a healthcare innovator
The idea for Primetel was born when founder Emmanuel Samwel recognized the urgent need to bridge healthcare gaps in underserved communities.
Primetel was officially registered as a health enterprise and piloted the first version of its USSD application, pioneering a digital-first approach to healthcare delivery in Tanzania.
Primetel launched its first structured outreach programs, reaching thousands with primary care and mental health sensitization campaigns. In the same year, the organization recruited and trained a team of Community Health Workers (CHWs) to extend its reach into villages and households. Clearance from the regional health office further strengthened institutional credibility.
Primetel achieved a major milestone with the issuance of its official medical clinic license, cementing its role as a fully integrated provider of primary care, mental health services, and telehealth access nationwide.
The passionate professionals driving our healthcare revolution
Founder & CEO
Medical in Charge
Medical Doctor
Medical Doctor
Counseling Psychologist
Outreach Coordinator
Customer Support Lead
Founder & CEO
Emmanuel Samwel is a health advocate, digital innovator, and youth development champion dedicated to redefining healthcare access in Tanzania. As the Founder and CEO of Primetel Health, his work blends the art of community health systems, the science of technology delivery, and the discipline of impact entrepreneurship. He has contributed to digital health initiatives with Doctors Without Borders and advised early-stage ventures such as Mkaa Safi and Banana Fibre Seedbag, helping them grow catalytic grant funding and build sustainable models.
An African Leadership University graduate and African Leadership Academy alumnus, Emmanuel has earned recognition as a Millennium Fellow, an Innovate for Good Winner, and a Regional Finalist in the Hult Prize. Certified in mHealth, HRH systems, and mobile tech for health, he is well positioned to lead scalable, low-tech health innovations in resource-limited settings. Beyond health, Emmanuel is also a certified music producer, intentionally bridging creativity, rhythm, and purpose-driven leadership.
Medical in Charge
Dr. Epiphania Simon Moshi is a dedicated Medical Doctor with comprehensive training and hands-on experience in both hospital and clinical settings. She earned her Doctor of Medicine (MD) degree from Kilimanjaro Christian Medical University College in 2020 and has since built a strong clinical background through service at leading health institutions in Tanzania.
Dr. Moshi completed her medical internship at Mt. Meru Regional Referral Hospital, where she gained experience managing both inpatient and outpatient cases, conducting thorough clinical assessments, and performing a wide range of medical and surgical procedures. These included obstetric care—ranging from normal deliveries to cesarean sections—as well as procedures such as lumbar punctures, chest tube insertions, ascitic and pleural tapping, herniorrhaphy, and trauma management.
Medical Doctor
Gy Elly Martin is an experienced Clinical Officer with over five years of service in primary and specialized healthcare. A graduate of Machame Health Training Institution, he has built a strong clinical foundation that combines both technical expertise and a deep commitment to patient-centered care.
Throughout his career, Gy Elly has demonstrated proficiency in diagnosing, treating, and managing a wide range of medical conditions across outpatient and inpatient settings. His hands-on experience includes conducting comprehensive patient assessments, administering appropriate treatment plans, and supporting preventive health initiatives within the community. He is also skilled in performing essential clinical procedures, providing emergency care, and ensuring timely referrals for advanced management when needed.
Medical Doctor
Keneth H. Masao is a committed Enrolled Nurse with over five years of frontline healthcare experience, serving patients across both facility and community settings. With formal nursing training and a strong track record of practice, he has honed his expertise in delivering compassionate, high-quality care to diverse patient populations.
Keneth’s professional background spans a wide range of responsibilities, including patient assessment, basic clinical procedures, medication administration, wound care, and support for maternal, child, and adult health services. His experience also extends to health education and counseling, where he has played an important role in sensitizing patients and communities on preventive healthcare, treatment adherence, and healthy lifestyle practices.
Counseling Psychologist
Gigwa Godfrey Mbaga is a compassionate and dedicated Counseling Psychologist with a strong foundation in mental health practice and community support. She holds a Bachelor’s degree in Counseling Psychology from the University of Iringa, complemented by a Diploma in Counseling Psychology and additional training in law.
Gigwa has gained extensive practical experience through clinical placements and professional roles at leading institutions, including Iringa Regional Referral Hospital, Lugalo General Military Hospital, and the Ubungo Municipal Council. In these roles, she provided psychological education, facilitated mental health awareness sessions, and offered counseling across diverse settings such as pediatric, psychiatric, reproductive health, and voluntary counseling and testing (VCT) wards. Her work also extended to marriage counseling, child support interventions, and psychological support for vulnerable populations, including street children and single parents.
Outreach Coordinator
Rumas is the Outreach Coordinator at Primetel, bringing more than 15 years of experience as a Community Health Worker with specialized training in mental health. He provides strategic leadership to Primetel’s outreach team, spearheading the design and execution of high-impact sensitization campaigns that promote health awareness and improve access to care in underserved communities.
In addition to coordinating outreach activities, Rumas plays a central role in forging and strengthening partnerships with community groups, institutions, and development partners. His ability to bridge grassroots realities with organizational goals has made him instrumental in expanding Primetel’s footprint and ensuring alignment with community needs.
Customer Support Lead
Einoth Saitoti serves as the Customer Support Lead at Primetel, where she oversees client engagement and support for users across the country who access Primetel’s services through its USSD application. In this role, she is responsible for receiving and managing customer requests, resolving inquiries, and ensuring that clients receive timely and effective assistance.
Einoth plays a vital role in maintaining a seamless link between the community and Primetel’s health services, helping users navigate the platform and access the care and information they need. Her dedication to responsiveness, empathy, and problem-solving ensures that every customer interaction reinforces trust in Primetel’s mission to deliver accessible and inclusive healthcare solutions.
Pediatrics Specialist
Dr. Juma is a pediatrician who leads Primetel's child health initiatives, including vaccination programs, nutrition education, and school health services. Her compassionate approach has made her beloved by children and families across our service areas.
Before joining Primetel, Dr. Juma worked at Muhimbili National Hospital's pediatric ward. She holds an MD from Muhimbili University and specialized in Pediatrics at the same institution. Her research on childhood malnutrition in rural Tanzania has been published in several medical journals.
Partnerships Manager
Fatuma builds strategic alliances that amplify Primetel's impact. She manages relationships with government agencies, international NGOs, corporate partners, and community organizations to expand our reach and resources.
With a background in international development and public relations, Fatuma has successfully secured partnerships that have enabled Primetel to scale its programs. She holds a degree in International Relations from the University of Dar es Salaam and has trained in partnership development at several global institutions.
The principles that guide everything we do
We listen first, then design solutions with — not for — the communities we serve. Every program is built on local insights and leadership.
Combining high-touch in-person care with scalable digital solutions to maximize both impact and reach.
Measuring what matters to continuously improve our services and demonstrate real impact.
The measurable impact of our work across Tanzania
Whether you're seeking care, partnership opportunities, or want to join our team — we'd love to connect.